What we do
We create products from the ground up — concept, product, design, manufacturing, and commercialization.
Brand/Product Innovation + GTM
Considered brands,products andexperiences.
From idea to market.
ExploreCiclon Labs
01 / Our approach
From idea to market.A small portfolio.
A bigger conviction.
The best brands begin
with a better product.
We create products from the ground up — concept, product, design, manufacturing, and commercialization.
See what’s taking shapeHow we work
Small portfolio. Deep focus. We'd rather build one brand right than five brands fast.
Product obsession
The product is the brand. Engineering, materials, and experience come before any marketing dollar gets spent.
AI-native operations
We use AI across every function — not as a gimmick, but as infrastructure. It makes a small team move with greater focus and reach.
02 / In development
What comes next.
A few things taking shape.
Built with intention, from the start.
01 / In development
Project 01
Objects, reduced to their essence.
Exploring what an object should be through subtraction by design, premium materials, and careful craftsmanship.
02 / In development
Project 02
A fresh take on hot beverages.
Rethinking how people enjoy hot beverages through products and experiences that bring a new perspective to familiar rituals.
03 / In development
Project 03
Everyday hydration, reimagined.
Exploring new ways to make personal hydration part of everyday life, with products designed around the rhythms of work and home.
04 / In development
Project 04
Big ideas for little drinkers.
Creating innovative drinkware for kids, with playful design and a focus on safety at the heart of every product concept.
From first impression
to final delivery.
03 / The DTC stack
Brand at the front.
Engine underneath.
Our DTC approach connects the systems already in use with the infrastructure we’re developing for new brands.
01Brand-centric front endHeadless experience
A storefront shaped around the brand, with content, design, and product discovery developed independently of the commerce engine. Creative flexibility without rebuilding the systems behind each purchase.
02ShopifyBack-end commerce engine
The commerce foundation behind the experience: product catalogs, checkout, payments, and order management. A shared engine that supports each brand’s individual storefront.
03Amazon Global LogisticsInventory in motion
International freight services that connect production with Amazon’s logistics network. Inbound shipping and customs clearance form part of the route from manufacturer to available inventory.
04Amazon MCFMulti-Channel Fulfillment
Inventory storage, picking, packing, and delivery for orders placed across sales channels, including a brand’s own website. Fulfillment infrastructure behind the direct-to-consumer experience.
04 / The people
Different minds.
Shared momentum.
Strategy, creativity, and operations.
Connected from day one.
Hernan M
CEO
Hernan brings experience as a former Vice President of Innovation at PepsiCo to venture building and portfolio strategy, connecting new ideas with a clear direction for the business.
Mich A
Head of Design and Product
Mich brings more than 20 years of brand and design strategy experience, creating products and experiences across consumer packaged goods, consumer electronics, and drinkware.
Matt R
Finance and Operations Lead
Matt brings expertise in mergers and acquisitions and corporate finance to the financial and operational decisions behind the portfolio, connecting business ambition with financial discipline.
Lucia M
Innovation Project Lead
Drawing on experience in branding, concept and product development, AI tools, and social media, Lucia brings fresh and unique perspectives to Ciclon.
05 / Start a conversation
Something
on your mind?
If something here resonates — or if you want to talk about what we’re building — drop us a line.